With action cameras like the Insta360, individuals can now capture photos and videos from a unique perspective. These devices are often marketed for human use, but people have found ways to incorporate their furry friends as well. A viral star named Gonzo, a cat, has been known to wear specialized camera straps and tiny cameras to capture his daily adventures. In a recent feature by Amelia Nierenberg in the New York Times, she explores how Gonzo and other feline influencers are taking the internet by storm. Camera companies like Insta360 and GoPro are also getting in on the trend by offering specialized harnesses and straps for pets.

Insta360 has developed a unique pet strap attachment for its Go2 action camera, specifically designed for capturing footage from a cat’s perspective. In order to promote this accessory, the company has provided free cameras to popular “catfluencers” on social media platforms such as TikTok and Instagram in exchange for mentions and tags. While some cats, like Gonzo, use the camera to showcase their parkour skills, other feline influencers, like Mr. Kitters, have been known to hunt prey, which is a significant concern for wildlife. Nonetheless, these videos continue to attract viewers who are enchanted by the idea of seeing the world through their pets’ eyes. With the proliferation of smartphone connectivity and AI-powered editing tools, it has become easier and more accessible than ever to capture and share these unique perspectives.

Derek and Maria Boonstra, the owners of Gonzo the cat, began filming their pet a few years ago using homemade cameras. They later upgraded to Insta360 cameras. In a video that went viral, Gonzo is seen interacting with a family of possums without causing any harm. This interaction helped the Boonstras connect with their pet on a deeper level. The popularity of cats on the internet has led to exhibitions and increased interest in camera-wearing cats. Cats equipped with cameras are not only creating entertaining content but also making money for their owners. Gonzo and Mr. Kitters, the cats mentioned in the article, need to secure their rights to avoid copyright issues. Despite technological advancements, people’s love for cats remains unchanged. Camera technology has allowed pet owners to see the world through their pets’ eyes and strengthened their bond.