With iconic performances in the semifinal and gold medal games, Stephen Curry put his signature on the Paris Olympics. Of course, Curry topped off his signature performances with his signature celebration.
After draining his final dagger 3 in the gold medal game, Curry went with his signature “Night Night” celebration to signal the end of France’s chances to win gold. Once Team USA returned to its headquarters to celebrate winning gold, Curry added a Parisian twist to the signature phrase.
During his medal photo shoot and at the team hotel, Curry wore a hoodie reading “Nuit Nuit,” stylized with a graphic of the Eiffel Tower. Curry has now filed trademark applications for the phrase, according to trademark attorney Josh Gerben.
Here’s everything to know about the phrase, the merch and how the trademark came to be.
Stephen Curry Nuit Nuit shirts, explained
Steph wearing a shirt postgame that says “night night” in French. 😂🥇👨🍳 pic.twitter.com/bA9WshwJXV
— Rachel Nichols (@Rachel__Nichols) August 11, 2024
As “nuit” means “night” in French, “Nuit Nuit” is a direct translation of “Night Night.”
Curry explained in a quick social media video with Rachel Nichols.
“Oh, Nuit Nuit — in France, we say that instead of ‘Night Night,'” Curry said. “I don’t know what else to say. I ain’t gotta say nothing else!”
The hoodie Curry was wearing during postgame celebrations was designed by Mike Fogg, who shared his account of how the collaboration came about.
“In English, it’s Night Night. In French, It’s Nuit Nuit. In any language, it means game over,” Fogg boldly stated.
https://twitter.com/MikeFogg24/status/1822652940189946318/photo/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1822652940189946318%7Ctwgr%5Ed471a3078a05078801615892227595f82fce3bc7%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.msn.com%2Fen-us%2Fsports%2Fother%2Fstephen-curry-nuit-nuit-shirts-explained-why-warriors-star-filed-trademark-for-phrase-after-paris-olympics%2Far-AA1pc5kg%3Focid%3DBingNewsVerp
With Curry now filing for a trademark, there is an increased likelihood that fans will be able to purchase Curry-branded merchandise with the phrase. Whether or not it features Fogg’s design remains to be seen.
