Luxury luggage brand Rimowa enlists a cast of super celebrities for its latest Never Still campaign. Taking the center of the campaign is songstress and business entrepreneur Rihanna, who travels in style, showcasing a selection of bright and vivid designs. Lensed by Gray Sorrenti, Rihanna turns up the style factor clad in a crochet bralette paired with a leopard print bucket hat and printed separates. Another campaign sH๏τ shows her dressed in a shearling jacket with a green ʙικιɴι and denim pants. Rihanna is lensed in a desert setting for the shoot, and she also stars in a short film for the collection, along with other celebrities including Patti Smith, basketball player LeBron James, and tennis sensation Roger Federer. The video’s cinematic clips have a poem being recited by Patti Smith.